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Growth in Direct Selling in New Zealand
Check our growth in sales since 1987 when we first started recording our annual sales. Much of this growth has been attributed to the continuing growth in the number of Direct Selling companies across all forms of Direct Selling. *** see note below
Year Combined Retail Turnover (in Millions & NZ $)  Combined Sales Force , (Distributors/Agents
/Support Staff 
Percentage Change Retail Percentage Change Sales Force
1988 100 35000 43% 204%
1992 160  60000 60% 71%
1993 180 65000 13% 8%
1994 190 68000 6% 5%
1995 195  68000 3% 0%
1996 172 76000 -12% 12% 
1997 174.9 91000 2% 20%
1998 185.5 90,000 6% -1%
1999 186.4 95,000 0.4% 6%
2000 186.9 97,000 0.3% 2%
2001 193.5 102,000 3.5% 5%
2002 205.1 109000 9.7% 11%

2003

220.6

114117

7.7%

5%

2004

220.7 104718  0.1%  -9%

2005

234.8

110233 

6.4%

6%

2006

235.1

127965

0.1%

16%

2007

231.4

111116

-2%

-3%

2008

231.9

131163

0.2%

18%

2009

232.6

121971

0.6%

-7%

2010 234.8 125322 0.9% 3%
2011 232.4 110116 -0.1% -9%
2012 226.6 97237 0.1% -2.6%
2013 226.7 93356 0.1% 5%
2014 209.3 99309 -7.2% 2%
2015
216.7
101187
3% 2%
Average Change over last 10 Years +1% -1%
   
                     
 
 
 
 
   ***Note:The data for 2012 shows a lower number however this maybe due to incorrect survey responses and the drop off of 2 companies from returning data. The findings of the Deloittes Access Economics Economic Impact Study will clarify this situation due to the wider capture and more accurate and independant assessment of Direct Selling and the market in New Zealand. This study is due out midway through the third quarter 2013 and has been tasked to also identify the FTE (Full Time Equivalent) value against traditional employment structures.

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