| 5:
Interpretations and Glossary of Terminology |
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to Index
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Definitions
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- Direct
Selling
- DSA'S
- DSANZ
- WFDSA
- Company
- Direct
Seller
- Product
- Selling
- Network
Marketing/MLM
- Party Selling
- Order
Form
- Recruiting
- Code
- Code
Administrator
- Member
- Salesperson
- Inventory
- Consumer
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| Direct Selling |
The marketing of
consumer products directly to consumers generally in their homes
or the homes of others, at their workplace and other places away
from permanent retail locations, usually through explanation
or demonstration of the products by a Direct Seller |
| DSA's |
Direct Selling Association being a national association of Direct Selling Company's |
| DSANZ |
Direct Selling Association of New Zealand |
| WFDSA |
World Federation of Direct Selling Associations |
| Company |
A Direct Selling company is a business entity that utilises
(i) utilises a Direct Selling distribution system to market its Products and
(ii) is a member of the DSANZ
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| Direct Seller |
A person or entity
that is entitled to buy and/or sell the Products/Services of
a Company and that may be entitled to recruit other Direct Sellers.
Direct Sellers generally market consumer products directly to
Consumers away from a permanent, fixed retail location, usually
through the explanation or demonstration of products and services.
A Direct Seller may be an independent Commercial Agent, independent
Contractor, independent dealer or distributor, employed or self
employed representative, or any other similar sales representative
of a Company |
| Product |
Tangible and intangible
consumer goods and service |
| Selling |
Selling includes
contacting potential customers, presenting and demonstrating
products, taking of orders, delivery of goods and the collection
of payment. |
| Network Marketing/MLM |
Selling by products
and services by more than one level of Direct Sellers with elements
of the sale reward being given upward to the originator(s) of
the Direct Seller and not being a Pyramid Scheme as defined by
the Fair Trading Act 1986 |
| Party Selling |
Selling, through
explanation and demonstration products to a group of prospective
customers by a direct seller usually in the home of a hostess
who invites other persons for this purpose. |
| Order Form |
A printed or written
document confirming details of a Consumer order and providing
a sales receipt to the Consumer. In the case of Internet purchases,
a form containing all terms of the offer and purchase provided
in a printable or downloadable format. |
| Recruiting |
Any activity conducted
for the purpose of assisting a person to become a direct seller |
| Code |
This document in
its entirety |
| Code Administrator |
An independent person
appointed by the DSANZ to monitor member company's observance
of the DSA's Code and to resolve complaints under the Code |
| Member |
As per company but may include an associate or supplier member. |
| Salesperson |
As per Direct Seller
description |
| Inventory |
Any products, sales
materials, aids and kits required by Direct Sellers for the purposes
of their business. |
| Consumer |
Any person who purchases
and consumes Products or services from a Direct Seller or a Company. |
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